Corsa media coverage = awesome - Brindabella Motor Sport Club

Matt Dyne · 15-10-2007, 07:38 PM

So LCCC guys, what is your secret to the media that was seen for this event? Having sent the odd press release or 12, I was really impressed to see decent articles in both Sunday and today's Canberra Times, and also event updates a la ARC or WRC events on Rally.com.

Who did it? Can we have your list of contacts?

PS...As an aside...a topic that has been done to death (so split the thread or delete this bit) was Claude Murray's comment in today's paper claiming how good rallying is that a 40 year old car can win an event. Not taking anything away from Claude, a win is a win, but I think one of the image issues we have to grapple with is why is rallying all about 40 year old cars?

jamar · 15-10-2007, 08:14 PM

A testament to the development and preparation by the involved parties..

J

Kate · 15-10-2007, 08:16 PM

Can someone scan the article in for the rest of us to read??

Paul · 15-10-2007, 08:23 PM

Matt, speak to the media mole Ray Day.

Miss · 15-10-2007, 08:37 PM

Ray said at the prezzo that Mac did all the work

top work Mac...

Spac · 15-10-2007, 10:01 PM

Maybe the fact that the Scott MTB race was on helped get the cameras out to the Stromlo area?

As to the 40 year old cars ... that topic deserves another thread.

Oh look, here's that other thread I was just talking about... 40 year old rally cars (was Corsa Media Coverage)

Paul · 16-10-2007, 08:48 AM

Quote:

Originally Posted by Miss

Ray said at the prezzo that Mac did all the work

top work Mac...

He's just being a bit modest liz, sure Mac did all the connections but Ray did assist. It was the media mole who got it all going.

I congratulate both on a job well done and this should also be carried on into the Natcap.

Rallyray · 16-10-2007, 12:10 PM

The story goes a little bit like this.

I mention one night at the ACT series committee meeting that we give away too much money at the end of the year and we should spend some money on the promotion of the series. I'd been talking to Mac at events about doing something for the series and he was happy to help.

Basically, the committee agreed to go halves in the costs with the organising club. The costs were $100 per media release with a total on 2-3 per event. For Corsa, we only had 2 of them ( pre event and post event) and the LCCC paid $100 and the ACT series paid $100.
For that $200 we got, a professional media release that was sent anywhere and everywhere. We had follow up calls ( which resulted in more media coverage) from ABC news ( Sat Morning), 104.7 ( Saturday Morning), Win Television ( 2 reports- Friday Night and Monday night) and constant calls from Canberra Times for updated results ( 3 articles over the weekend). We also got the usual rally friendly sites interested too... Rally.com.au and Rallysport mag...

The main key thing is that we wouldn't have had any media coverage if we wouldn't have taken the time to meet/talk to the various people. Mac bought them in and I made myself available for comment.

I'd like to think that these media outlets are genuinely interested in ACT rallying but I'd have to say that having TRD at the event was a definate drawcard. I'm not complaining because ultimately the event and the sport in general will benefit.

We have plans in place to do a similar thing for Natcap also as part of out ACT series duties...

Ultimately, ACT rallying owes a great big thank you to Mac and his efforts.

Matt Dyne · 16-10-2007, 12:16 PM

Well done Ray...two thumbs up...I'll confess to just blindly sending them to a list of contacts, with a reasonable success rate, rather than engaging with them directly.

It's definitely a preferred strategy...having MAC there also helps as he's in the industry.

M

Kagan · 16-10-2007, 12:16 PM

Ray for the newly created Media and Promotions officer for the 2008 commitee!!!!

Rallyray · 16-10-2007, 12:24 PM

Quote:

Originally Posted by Kagan

Ray for the newly created Media and Promotions officer for the 2008 commitee!!!!

I won't be standing for the committee next year. Want to focus on the championship next year.

Hopefully we can set something up with MAC for the 2008 Series.

tamsey · 16-10-2007, 12:44 PM

Yeah like Raymond said, Mac is the man, without his help we wouldnt have had the opportunity to get the amount of PR as we did. But also make sure you chase up and keep in contact with the different forms of media to keep them in the loop.

Raymond and I had numerous phone calls and meetings with the media and TRD to get it all sorted.

Bottom line, thanks to MAC and make sure that each event backs up by getting in contact with him. The more coverage, the better it will be for us all as a rally community.

tortfeaser · 16-10-2007, 01:06 PM

How much do I charge for the control I did? How much did Tim/Emma bill? Kate? Ray? Tamswah?

Rallyray · 16-10-2007, 01:10 PM

Quote:

Originally Posted by tortfeaser

How much do I charge for the control I did?

Love job mate...

Kaptainballistik · 16-10-2007, 01:19 PM

Spectator point near Civilisation = Interest. And it was obviously put there ( As in the design ) for that purpose.

I liked it. The only thing I could pick on was maybe bigger signs to say where to go .