Over the coming months the BMSC Committee will be considering the club's role in the future of the Rally of Canberra. This could involve the club getting even more involved in the running of the event (currently a lot of individual members are involved, but not the club itself).
As I have a financial management and financial risk mindset, I am interested in the future viability of the event... and for that matter, the health of rallying all levels, because that is the event's real competitor base (not just the top ARC teams). This year around 2/3rds of the entries are ACT Regional Rally Series competitors.
So, the future viability of the event will depend on many things. There are 2 things I want to focus on now:
1 - the treatment of the majority of the crews - that is the little guys (income source 1 = entry fees)
2 - the ability for the ACT rally community to promote the event and its crews in the local area (income source 2 = small local sponsors who will want to see some local media profile for the event/ crews).
One of the reasons for making this request for information is something I have seen over the last few days that has left me scratching my head.
We all know that the sport is not travelling well at the moment. It needs all the positive promotional help it can get. If any media or competitor group want to help promote our sport, or the event, then it clearly should be encouraged....
but I have been advised that Rallycorp has actually placed MORE restrictions on local media. Basically, if you don't commit to covering 75% of the full ARC series, then you will be restricted to Level 2 media status, which is not much better access than official spectator points (and we have seen the forum comments about those). [Not even a series as sucessful as V8 Supercars has a restrictive policy like that].
So, if this policy is to be believed, then the Canberra Times, who have provided good coverage of the event over the years, will be limited to Level 2 access because they don't cover the whole ARC series. Graeme Tidy has taken some great shots of the rally over the years getting front page and back page exposure, ..... but this year he would be restricted from doing his usual job. I suspect the same would apply to local TV stations. Both of these are effective and free sources of promotion for the ACT Series.
So a great policy... let media people fill in all the forms for round only access, and then only at the last minute tell them that their access is more restricted than previously, and lets also d ick them around with poor media liasion support. We know that media is fickle. Pi ss them off and they will simply ignore your event or only focus on the negative aspects.
The implications for the local crews and organisers this year is that I will not by able to provide:
- a low cost and professional quality image collection for ALL competitors (yes, I stay for the whole field and not just the top 10)
- the ACT Series will not have FREE high quality images of its competitors for its media releases
- the BMSC, LCCC and ACT Series will not have FREE images for its various other promotional efforts and functions.
Now I know that the event has to filter out the 'pretenders' who want a free pass and great access to just take a few personal pics. Having paid my dues over the years, I would like to think that I am not simply one of these pretenders being filtered out.
Now this is not a dig at the ROC managment team. They do their best working within the Rallycorp rules. But we heard last year that Arcom would make the ARC better, cheaper, smarter. ??? Is this happening for the majority of the event's competitor base? Or is Rallycorp holding back the rebuilding of the sport.
So tell me, what are your thoughts on things like (
not to say I think these are a problem, I just want your input)
- scrutineering - was it pedantic and looking to fail people just because it is an ARC event, or conducted to reasonable standards
- CRO and other senior officials - did they give you complete and accurate information and support, or the run-around
- service park - did you get reasonable access and facilities, or a spot near the portaloos or a rotting kangaroo body.
- media support - any interest in you at all (I don't mean the ACT Series team, including Matt H, who I know are chasing
PR opportunities for the little guys)
- and the little things, like all finishers being allowed to take a quick happy snap on the finish ramp (this was OK for many many years and made a great keepsake for crews that battled hard just to finish... but it did not happen last year).
- etc
This is not just a CAMS or ARCOM bashing/ venting opportunity. I want people's thoughtful comments on actual 1st hand experince experince this year and what they would need to come back year after year, so I can make informed choices when I am asked to vote on BMSC decisions during the months ahead.
Peter Norton
- BMSC Vice President
- CAMS Gold level photographer